اثرات قابلیت های بازاریابی در صادرات عملکرد با استفاده از دیدگاه مبتنی بر منابع: ارزیابی شرکت های سازنده
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|43386||2014||9 صفحه PDF||سفارش دهید||4830 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Procedia - Social and Behavioral Sciences, Volume 148, 25 August 2014, Pages 671–679
For the last years, under increasing intensive competitive conditions, manufacturing firms have been seeking ways to create advantages against their competitors that lead them to change their product-oriented strategy to adopt market-oriented strategy. Thus, it is important for those firms to define their activities better and to use their resources to increase their export performance. In this study, using resource-based view, important resources and marketing capabilities of manufacturing companies which play key roles in their export performance were examined. Then, in order to understand the effects of various defined resources and marketing capabilities on manufacturing firms’ export performance in depth, export activities of 14 Turkish manufacturing firms in different sectors were investigated using critical incident method.