یک مدل جدیدی بیس نوع برای تعیین کمیت چرخه عمر محصول با استفاده از داده های بازار کل
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|43750||2014||9 صفحه PDF||سفارش دهید||6682 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : International Journal of Production Economics, Volume 158, December 2014, Pages 208–216
Product Life Cycle (PLC) is a widely accepted concept that has been given significant attention in operations management and marketing literature. However, its quantification remains a major challenge. This study aims to develop a unique and original analytical model for quantifying PLCs using aggregate market data. The Bass diffusion model is used to forecast consumers׳ first purchases of the product. Next, the Novelty–Loyalty Based Consumer Utility (NLBCU) theory, which has a confirmed neuropsychological basis, is used to model repeat (or replacement) purchases. The unique contribution of this work is that it synthesizes the prevailing innovation diffusion theory and the NLBCU theory to provide a distinct, dynamic and endogenous perspective on consumer purchasing behavior across the entire PLC. The model׳s advantages include its simple mathematical formulation, its minimal use of data and its harmony with the predominating ideas of the innovation diffusion literature. Through simulation studies and empirical investigations, the descriptive power and data-fitting performance of the model are demonstrated.