حمل و نقل در عملکرد خدمات مشتریان - ارتباط برای مدیریت مهندسی
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|43815||2015||6 صفحه PDF||سفارش دهید||3440 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Procedia Engineering, Volume 117, 2015, Pages 802–807
In the modern business environment, which is characterized by the market globalization, rapid development and usage of new technologies, logistics activities have specific implications on business processes. Authors start from the hypothesis that the logistics management and customer service management can create a basis for continuous sustained growth of operating incomes, and at the same time it provides their own positive corporate image in the market. The management of logistics activities in the function of satisfying the consumer has become one of the most attractive areas of the strategic management in the last ten years, therefore, managers seek for strong competitive weapon in the development of own logistic system in order to differentiate their offers in comparison to others.