طراحی همزمان خانواده محصول و شبکه زنجیره تامین با توجه کیفیت و قیمت
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|43848||2015||18 صفحه PDF||سفارش دهید||9540 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Transportation Research Part E: Logistics and Transportation Review, Volume 81, September 2015, Pages 18–35
We study the problem of concurrent design of a product family and its supply chain (SC) network. Inspired by a real-life case in computer industry, the impact of quality and price in SC demand is investigated. Two different models are proposed, the former maximizes the company’s profit with respect to customers’ priorities on quality and price; the latter is a bi-objective programming, which consider two extreme customer groups: for one group quality has the highest priority and for the other price; the intermediate groups falls between these two. The performance of the models is analyzed through a case problem.