سریع و صرفه مدیریت بحران: تجزیه و تحلیل قضاوت و انتخاب مبتنی بر قاعده در جریان رویدادهای آلودگی آب
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|43903||2014||8 صفحه PDF||سفارش دهید||8560 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Journal of Business Research, Volume 67, Issue 8, August 2014, Pages 1717–1724
Drawing on the fast and frugal research programme, this paper describes a retrospective field study of decision making during water contamination events. It characterises three heuristics employed in real-world decision making. The credibility heuristic discriminates between signals from targets and noise from distracters on the basis of the perceived trustworthiness of the message conveyor. With the precedent heuristic, the response to an unfolding event is determined by searching for past analogues (i.e. precedents) and, if found, treating the current event in the same fashion. By contrast, the facts-trump-speculation heuristic discriminates between conflicting explanations or claims according to how they rank on pre-determined hierarchies of evidence (orders of cue validities), neglecting utilities and avoiding the aggregation of competing lines of evidence. Rather than cataloguing the biases that these heuristics lead to, this paper focuses on the structural factors which shape each heuristic's ecological rationality. In doing so, the study develops ideas about how particular infrastructure systems and forms of social organisation structure the validity of cues, the accessibility of information, and the application of particular heuristics. The study also introduces the concept of safeguards to rule-based reasoning, and the idea that heuristics can be used to rationalize decisions, and deployed strategically to persuade other social actors. The over-arching claim is that the fast and frugal programme provides a powerful framework for analysing judgment and choice in organisations, and offers a bridge between psychological and political models of organisational behaviour.