دانلود مقاله ISI انگلیسی شماره 44067
عنوان فارسی مقاله

بررسی ادراکات نگرشی خدمات اعتبار خرد و اداره کنندگان مربوطه آنان در پایین هرم بخش های بازار

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
44067 2015 10 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Retailing and Consumer Services, Volume 23, March 2015, Pages 39–48

کلمات کلیدی
پایین بازار هرم - اعتبارات خرد - نگرش - جوانان جنگ زده
پیش نمایش مقاله
پیش نمایش مقاله بررسی ادراکات نگرشی خدمات اعتبار خرد و اداره کنندگان مربوطه آنان در پایین هرم بخش های بازار

چکیده انگلیسی

There are several types of services which are marketed to the bottom of pyramid (BOP) market. One of these is Microcredit, which is exclusively designed to provide credit access to customers in the BOP market. In recent times, it has been suggested that segmentation is necessary within BOP markets. In this respect, war-affected youth can be considered to be a segment of the BOP market. So, the main aim of this study is to investigate war-affected youth׳s attitudes towards microcredit and relevant drivers of these attitudes. Positive Affect, Perceived Benefits, Perceived Deterrents and Default Risk Perceptions have been considered as varied types of attitudes towards obtaining microcredit. The sample comprised 1250 youth selected from the Northern Province of Sri Lanka. Surveys were administered to facilitate data collection. The findings suggest that Positive Affect enhanced intentions of obtaining microcredit, whereas Perceived Deterrents reduced them. Also, Knowledge of Microcredit and Family Norms influenced these attitudes, whilst Entrepreneurial Desire acts as a moderator for the association between these attitudes and intentions of obtaining microcredit. From these findings, implications for theory and practice have been discussed.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.