دانلود مقاله ISI انگلیسی شماره 44157
عنوان فارسی مقاله

متا آنالیز تورش انتخاب در تحقیقات بازاریابی

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
44157 2014 10 صفحه PDF سفارش دهید 8920 کلمه
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Meta-analysis selection bias in marketing research
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : International Journal of Research in Marketing, Volume 31, Issue 3, September 2014, Pages 317–326

کلمات کلیدی
تورش انتخاب - تورش انتشار - متا آنالیز
پیش نمایش مقاله
پیش نمایش مقاله متا آنالیز تورش انتخاب در تحقیقات بازاریابی

چکیده انگلیسی

The tendency of meta-analytic authors to select particular studies is called selection bias. Selection bias can affect the strength of the meta-analytic estimate and the attention that scholars devote to the results. This research is, in effect, a meta-analysis of the effect sizes reported or calculated from 94 meta-analysis studies of various topics in marketing research. The analysis reveals that estimates depend on the publication status of the included studies. The greater the percentage of studies that were published in academic journals vs. non-published studies, the greater is the size of the meta-effects, and the more published studies from leading journals the meta-analysis includes, the stronger the effect size. The meta-analytic effect size is a mediator for the influence of both the ratio of unpublished studies and the ratio of studies from leading journals on the probability of a meta-analysis to be published in a leading journal, which increases the number of citations to a meta-analysis. The findings of this study have several implications for meta-analysts, editors, reviewers and the marketing community on how to conduct and read current and future meta-analysis in marketing research.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.