مدلسازی ریسک های نوآوری تکنولوژیکی یک تیم کارآفرینی با استفاده از پویایی های سیستم : دیدگاه مبتنی بر عامل
|کد مقاله||سال انتشار||تعداد صفحات مقاله انگلیسی||ترجمه فارسی|
|4434||2010||13 صفحه PDF||سفارش دهید|
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Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Technological Forecasting and Social Change, Volume 77, Issue 6, July 2010, Pages 857–869
Continuous technological innovation has been playing a vital role in ensuring the survival and development of an enterprise in today's economy. This paper studies the problem of technological innovation risk-based decision-making from an entrepreneurial team point of view. We identify the differences between this team decision-making and a traditional individual decision-making problem, where decisions are mainly affected by the decision-maker's risk and value perceptions, and risk preferences. We create a modeling framework for such a new problem, and use system dynamics theory to model it from the agent-based modeling perspective. The proposed approach is validated by a case study of the technological innovation risk decision-making in a Chinese automobile company.
Since the financial crisis, the encouragement of business startups has become the consensus of all walks of life to promote employment; many major cities in China also have proposed a “full business” strategy, and launched a large number of business support measures under the direction of macroeconomic policy. Entrepreneurial success mainly depends on three factors: venture projects, business operations and entrepreneurs. Among these three factors, entrepreneurial activity is the core of success. Since 1977, Cooper and Bruno , Thurston , Feeser and Willard , Doutriaux , and Chandler and Hanks  have suggested that venture performance created by an entrepreneurial team is often superior to one created by a single entrepreneur. Lechler  also believes that the average success rate of new enterprises created by teams is higher than that of new enterprises created by individual entrepreneurs. The entrepreneurial environment has become increasingly complicated, but well-designed and efficient entrepreneurial teams can quickly analyze, evaluate and predict changes from external environment. At the same time, from the perspective of entrepreneurial opportunities, entrepreneurial teams have greater capacity for opportunity identification, development and utilization. In today's economy with ever-changing technology, continuous technological innovation has been playing a vital role in ensuring the survival and development of an enterprise  and . Technological innovation decisions have become a very important decision problem that cannot be ignored in the entrepreneurial team decision-making. In this work, we study the problem of technological innovation risk decision-making in an entrepreneurial team for typical enterprises. Such a problem has two main differences from traditional technological innovation risk decision-making (DM): first, the difference between startups and traditional enterprises; and second, the difference between entrepreneurial team decisions and individual decisions. On the one hand, compared to a general enterprise, technological innovation in entrepreneurial enterprises has higher motivation of technological innovation and lower innovation capability. This suggests an entrepreneurial team may prefer to be risk-seeking in startups in order to gain technological innovation in the organization. On the other hand, decision-making in an entrepreneurial team is different from how individuals deal with risks. Entrepreneurial team risk decision-making typically focuses on what action a group should take. Individual decision-making is mainly affected by individual decision-maker's subjective factors, including decision-maker's risk and value perceptions, risk preferences, etc. However, the entrepreneurial team includes a number of DM individuals, where the impacts of a single DM's subjective factors have been significantly reduced. Instead, the composition of decision-makers' opinions, the mutual relations among policy-makers and a team's DM system have a greater impact on decision outcomes. This study describes the general theory of technological innovation risk decision-making in an entrepreneurial team. Both SDM and ABM have been used in the field of technological forecasting modeling and risk analysis ,  and . We model this DM problem using a system dynamics model (SDM) from the agent-based modeling (ABM) perspective. SDM uses feedback loops and stocks and flows to model the behavior of complex systems over time and deals with internal feedback loops and time delays that affect the behavior of the entire system. SDM is a good tool for modeling aspects of organizational behavior due to its significant capabilities for modeling human behavior and DM processes . The strength of System Dynamics lies in its ability to account for non-linearity in dynamics, feedback, and time delays. ABM has been treated as a powerful tool for modeling complex adaptive systems with multiple entities reacting to the pattern these entities create together. Agents in ABM represent autonomous DM entities. ABMs have been employed since the mid-1990s to solve a variety of business and technology problems. Examples of applications include supply chain optimization and logistics, modeling of consumer behavior, social network effects, workforce management, and portfolio management. Both ABM and SDM have a high potential for supporting and complementing each other . To make group decisions in an entrepreneurial team, lots of heterogeneous participating entities can be involved; they not only interact dynamically with each other, but also adapt or react to patterns generated or forecasted. Traditional optimization approaches, equilibrium analysis, or other analytical techniques usually fail to handle these complexities. To model entrepreneurial team risk features and various team interaction and adaptive behaviors, we treat the node representing a single executive officer in the system dynamics model as an Agent. Agents modeling a number of nodes will be used to simulate the interdependent DM reactions among the business executives. Group DM solutions can be obtained by running the system dynamics models for the whole entrepreneurial team. The proposed approach is validated by a case study of technological innovation risk decision-making in a Chinese automobile company — the Automobile Technology Development Ltd. of Wuhan Genpo. The agent simulation and analysis were performed by an entrepreneurial team of three senior executives. Results show that the agent-based technological innovation risk DM model in entrepreneurial team is appropriate for start-up enterprises. In addition, SDM was found useful in providing practical guidance to risk-based decision-making. Section 1 has presented literature review. Section 2 discusses risk-based decision-making (RDM) in the context of a technological innovation project. Section 3 presents models and analysis. Sections 4 and 5 present a case study validating the proposed models using system dynamics, and Section 6 concludes the paper.
نتیجه گیری انگلیسی
Continuous technological innovation has been playing a vital role in ensuring the survival and development of an enterprise in today's economy. We have studied the problem of technological innovation risk-based decision-making from an entrepreneurial team point of view. We have built individual risk-based decision-making model with respect to the decision-maker's risk and value perceptions, and risk preferences. We then create a modeling framework for such a team decision-making problem, and use the system dynamics model to model it from the agent-based modeling perspective. To validate the proposed approach, we conducted a case study of the technological innovation risk decision-making in a Chinese automobile company called Genpo. Simulation of the system dynamics model generates outcomes that are consistent with both the government and company practice. We have also performed scenario analysis and sensitivity analysis by adjusting various parameters during technological innovation RDM in the project. Using scenario analysis, we can design various mechanisms to achieve preferred projects. One of the key suggestions is that Genpo will be better off if some measures are taken to manage technology innovation risks.