دانلود مقاله ISI انگلیسی شماره 44431
عنوان فارسی مقاله

ارزیابی تناسب استراتژیک بین استراتژی های کسب و کار و روابط کسب و کار در خدمات کسب و کار دانش محور

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
44431 2013 13 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Industrial Marketing Management, Volume 42, Issue 2, February 2013, Pages 260–272

کلمات کلیدی
ارتباط کسب و کار - استراتژی کسب و کار - نظریه پیکربندی - KIBS - تناسب استراتژیک
پیش نمایش مقاله
پیش نمایش مقاله ارزیابی تناسب استراتژیک بین استراتژی های کسب و کار و روابط کسب و کار در خدمات کسب و کار دانش محور

چکیده انگلیسی

Drawing on the configuration theoretic approach, we posit that firms can improve both relationship performance and their overall firm performance through leveraging the structure of their business relationships, i.e. by accurately aligning their relationship structure with their specific business strategy. In the context of this research, we focus on the structural element of the relationship portfolio of a focal firm vis-à-vis its most important partners. We empirically test our argument within a sample of 254 knowledge-intensive business service firms and confirm the existence of an optimum relational configuration for each business strategy type. A fit as profile deviation analysis reveals that the more similar the configurations of relationship portfolio characteristics are to those of the top performing companies for their given business strategy type, the higher is both their relationship performance and their firm's performance. Several robustness tests lend additional support to this finding. Furthermore, we also conceptualize fit as covariation and find that relationship structure and business strategy co-vary, and that their coalignment significantly contributes to performance outcomes. We thus suggest that fit as covariation should be considered as a complementary approach to fit as profile deviation.

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