عدم قطعیت در NPD مشترک:بررسی اثر بر انتخاب تکنولوژی و عرضه کننده
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|44540||2014||17 صفحه PDF||سفارش دهید||9642 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Journal of Engineering and Technology Management, Volume 31, January–March 2014, Pages 103–119
To gain competitive advantage, firms involve suppliers in New Product Development (NPD). However, uncertainty affects selection of suppliers and associated technologies, and selection outcomes in terms of commitment to one supplier or maintaining flexibility. We report on a case study of collaborative NPD with the aim to develop an energy storage unit. The case involved selection of both technology and supplier, where both were changed during the NPD. Drawing upon Hall et al. (2011), we analyze technological, organizational and commercial uncertainties. We demonstrate how technological, commercial and organizational uncertainties cause firms to seek flexibility rather than commitment to one supplier.