ویژگی برند خدمات قبل از فروش و رقابت بین بین برندی با حفظ قیمت فروش مجدد
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|44897||2015||9 صفحه PDF||سفارش دهید||7930 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : International Review of Law and Economics, Volume 43, August 2015, Pages 1–9
We analyze the competitive effects of resale price maintenance (RPM) in circumstances in which multiple manufacturers use RPM and distributors have incentives to free-ride on other distributors’ pre-sale services, which can be specific to a manufacturer's brand to some extent. In the antitrust literature and practices, RPM solving the free-rider problem is perceived mostly as pro-competitive, while multiple manufacturers’ RPM is perceived as anti-competitive based on their collusive incentives. In our circumstances, distributors’ services may differentiate manufacturers’ brands ex post, as is desired by manufacturers. Thus, despite solving the free-rider problem, multiple manufacturers’ RPM may harm consumers by softening inter-brand price competition.