دانلود مقاله ISI انگلیسی شماره 44978
عنوان فارسی مقاله

اعتماد به نفس مصرف در ویژگیهای اعتبار: نقش اعتماد به برند

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
44978 2015 9 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Consumer confidence in credence attributes: The role of brand trust
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Food Policy, Volume 52, April 2015, Pages 99–107

کلمات کلیدی
اعتماد سیستم غذایی - وفاداری به نام تجاری - مدل معادلات ساختاری - سالاد - امنیت غذایی - کیفیت مواد غذایی
پیش نمایش مقاله
پیش نمایش مقاله اعتماد به نفس مصرف در ویژگیهای اعتبار: نقش اعتماد به برند

چکیده انگلیسی

While the concept of institutional trust has received considerable attention in different branches of the social science literature, brand trust has been somewhat neglected, particularly with respect to the food sector. Motivated by the need to further investigate the concept, this paper develops a conceptual framework that explores the effects of brand trust, trust in the food system, consumer confidence and brand loyalty. While most extant studies have examined the brand trust-brand loyalty link, this paper proposes that: (i) the impact of brand trust on consumer confidence in brand attributes is mediated by trust in the food system, and (ii) brand trust leads to brand loyalty via consumer confidence. The proposition is tested using Structural Equation Modelling techniques based on survey data from a sample of Canadian consumers of packaged green salad. Results indicate that in a food context, brand trust is positively associated with consumer confidence in brand quality and safety, largely via trust in the food system. Furthermore, confidence in credence attributes is shown to lead to brand loyalty. While previous research conceived brand trust as a multidimensional construct, the analysis suggests that trust in food brands could be better explained by a one-factor model.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.