مدل اقتصادسنجی صنعت رستوران آمریکا
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|45628||2013||7 صفحه PDF||سفارش دهید||5550 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : International Journal of Hospitality Management, Volume 34, September 2013, Pages 317–323
Predicting future sales in the restaurant industry and its subsegments is a critical activity for companies who seek to plan and control for what lies ahead. In this study, an econometric model was used to demonstrate its potential for such forecasting. Using aggregated data from the past 41 years, the model appears to have reasonable utility in terms of forecasting accuracy. Moreover, the fit across subsegments is consistent, except in the case of limited-service restaurants. As such, an underlying discussion regarding the limited service segment is offered and a rationale explaining why an alternative model should be used for this subsegment is presented.