چه کسی از اقتصاد رفتاری سود می برد؟
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|45901||2014||12 صفحه PDF||سفارش دهید||9319 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Economic Analysis and Policy, Volume 44, Issue 2, July 2014, Pages 221–232
Interpreted by a sociologist, this paper intends to sketch and discuss the main ideas behind behavioural economics, asking who will ultimately benefit from this field of knowledge; the consumers through authorities’ implementation of supportive measures; or marketing people taking advantage of this knowledge? While sociologists try to understand how individual choices are affected, restricted or determined by structures, traditions and norms; behavioural economists point to cognitive mechanisms within individuals to explain non-rational choices. This article claims that behavioural economics would improve by incorporating sociological knowledge and approaches.