دانلود مقاله ISI انگلیسی شماره 46532
عنوان فارسی مقاله

بررسی بهبود تلفن های هوشمند بر اساس مدل MCDM ترکیبی

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
46532 2014 13 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Exploring smart phone improvements based on a hybrid MCDM model
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Expert Systems with Applications, Volume 41, Issue 9, July 2014, Pages 4401–4413

کلمات کلیدی
مدل بهبود - گوشی های هوشمند - DEMATEL - ANP - DANP
پیش نمایش مقاله
پیش نمایش مقاله بررسی بهبود تلفن های هوشمند بر اساس مدل MCDM ترکیبی

چکیده انگلیسی

In recent years, the smart phone equipped with advanced mobile applications such as convenient and easy access to the Internet has become an essential tool for the multitasking era, recently termed the M-era. How we can understand customers’ needs and gaps and subsequently satisfy these needs and lessen these gaps by creating a high value-added product to enhance customer satisfaction and increase the benefits to, and the competitive advantage of, enterprises? This study proposes a smart phone improvement for promoting the product value to satisfy the customers’ needs with a hybrid MCDM model, which combines the DANP (DEMATEL-based ANP) and VIKOR. The DANP can establish an influential network relation map (INRM) to analyze interrelationship among dimensions/criteria by using the DEMATEL technique and then can measure the influential weights by combining the basic concept of the ANP. Furthermore, the VIKOR combining the influential weights in each criterion can integrate into each dimensional and overall evaluation based on the INRM to improve the gaps for achieving aspiration level and can enhance their competitive advantage in the smart phone market by lessening the gaps related to mobile convenience, thus creating a high value-added mobile phone product.

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