دانلود مقاله ISI انگلیسی شماره 46933
عنوان فارسی مقاله

اکتشاف میان فرهنگی یادگیری واقع شده و مقابله با استرس

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
46933 2015 9 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
A cross-cultural exploration of situated learning and coping
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Retailing and Consumer Services, Volume 24, May 2015, Pages 42–50

کلمات کلیدی
آموزش واقع شده - آموزش مصرف کننده - مقابله با استرس - مطالعه میان فرهنگی
پیش نمایش مقاله
پیش نمایش مقاله اکتشاف میان فرهنگی یادگیری واقع شده و مقابله با استرس

چکیده انگلیسی

Extant consumer behavior research has alluded to learning in coping with stressful experiences; however, little research exists regarding situated learning or in situ learning that is dynamic and changing in nature. This exploratory study addresses the important but under-studied area: consumers' situated learning with stressful service experiences. It provides in-depth understanding of key factors influencing situated learning and its relevance to effective coping. Specifically, we examine the influencing factors of situated learning and how it relates to effective coping. Besides, we explore the differences in situated learning across two cultural contexts by understanding consumers in USA and China. Through Semi-structured and in-depth interview with 20 U.S. consumers and 16 Chinese consumers, we found that situated learning is an important mechanism that enhances coping. Need for closure, psychological closeness to the problem, and consumer expertise helped enhance consumers' learning and coping. Unlike their U.S. counterparts, Chinese consumers initiated the process of learning long before experiencing the actual service, possessed greater zone of tolerance towards stressful service episodes with attempts to even “save the face” of providers, and trusted their own ability to cope rather than depend on the service provider. Interestingly, U.S. participants discussed the importance of optimism as a way to learn and cope.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.