دانلود مقاله ISI انگلیسی شماره 47695
عنوان فارسی مقاله

تجزیه و تحلیل بازار دوچرخه ترددی با استفاده از رویکرد تقسیم بندی بازار نگرشی

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
47695 2013 13 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Bicycle commuting market analysis using attitudinal market segmentation approach
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Transportation Research Part A: Policy and Practice, Volume 47, January 2013, Pages 56–68

کلمات کلیدی
دوچرخه؛ رفت و آمد؛ تقسیم بندی بازار؛ نگرش؛ سیاست
پیش نمایش مقاله
پیش نمایش مقاله تجزیه و تحلیل بازار دوچرخه ترددی با استفاده از رویکرد تقسیم بندی بازار نگرشی

چکیده انگلیسی

The market segmentation analysis for bicycle commuting can help identify distinct bicycle market segments and develop specific policies or strategies for increasing the bicycle usage in each segment. This study aims to use the approach of attitudinal market segmentation for identifying the potential markets of bicycle commuting. To achieve the research objective, the household survey is conducted to obtain the travelers’ attitudes towards their commuting travels. The factor analysis is used to explore the latent attitudes. The structural equation modeling (SEM) simultaneously estimates the correlations between the attitudinal factors. The K-means clustering is conducted to segment the bicycle commuting market into several submarkets. Finally, six segments of bicycle commuting market with distinct attitudes are identified by four dividing factors including the willingness to use bicycle, need for fixed schedule, desire for comfort, and environmental awareness. The attitudinal characteristics, socioeconomic features, and actual bicycle choices in each market segment are analyzed and compared. The policy implications that best serve the needs of each submarket are discussed to promote the bicycle commuting.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.