همدلی به عنوان ارزش افزوده در پیش بینی رفتار اهدا
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|48106||2011||8 صفحه PDF||سفارش دهید||6502 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Journal of Business Research, Volume 64, Issue 12, December 2011, Pages 1288–1295
Past behavior and socio-demographics represent traditional predictors of charitable giving. The present study examines, in a real fundraising setting, whether measures of empathy (i.e., empathic concern and personal distress) can improve these predictions. The findings confirm the relevance of traditional predictor sets and the added value of including measures of empathy. Empathic concern positively affects the donation decision. In addition, empathy negatively affects the donor's generosity toward one charity. However, for people with high empathic concern, considering only generosity toward one charity could be misleading because such people are more likely to donate to different charities. This result has implications for overall generosity. Therefore, a clear distinction between both personality traits is necessary.