دانلود مقاله ISI انگلیسی شماره 48439
عنوان فارسی مقاله

پیش بینی عوامل مؤثر بر پذیرش کارت های اعتباری همراه مجهز به NFC: یک رویکرد شبکه عصبی

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
48439 2013 17 صفحه PDF سفارش دهید 11900 کلمه
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Predicting the determinants of the NFC-enabled mobile credit card acceptance: A neural networks approach
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Expert Systems with Applications, Volume 40, Issue 14, 15 October 2013, Pages 5604–5620

کلمات کلیدی
ارتباطات میدان نزدیک (NFC) - همراه کارت اعتباری - شبکه های عصبی مصنوعی - پرداخت با تلفن همراه - اعتماد
پیش نمایش مقاله
پیش نمایش مقاله پیش بینی عوامل مؤثر بر پذیرش کارت های اعتباری همراه مجهز به NFC: یک رویکرد شبکه عصبی

چکیده انگلیسی

The main aim of this study is to determine the factors influencing the adoption of Near Field Communication (NFC)-enabled mobile credit card, an innovation in contactless payment for the future generation. Constructs from psychological science, trust-based and behavioral control theories were incorporated into the parsimonious TAM. Using empirical data and Structural Equation Modeling-Artificial Neural Networks approach together with multi group analysis, the effects of social influence, personal innovativeness in information technology, trust, perceived financial cost, perceived usefulness and perceived ease of use were examined. The significance of indirect effects was examined using the bias-corrected percentile with two-tailed significance through bootstrapping. Gender, age, experience and usage were introduced as the moderator variables with industry being the control variable in the research model. The scarcity in studies regarding the moderating effects of these variables warranted the needs to further investigate their impacts. The mediating effect of perceived usefulness was examined using the Baron–Kenny’s technique. The findings of this study have provided invaluable theoretical, methodological and managerial implications and will contribute to the decision making process by CEOs, managers, manufacturers and policy makers from the mobile manufacturing industry, businesses and financial institutions, mobile commerce, mobile telecommunication providers, mobile marketers, private or government practitioners and etc.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.