دانلود مقاله ISI انگلیسی شماره 49446
عنوان فارسی مقاله

مدیریت عدم اطمینان به منظور بهبود تصمیم گیری در مدیریت پرتفوی NPD با یک سیستم خبره فازی

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
49446 2012 18 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Managing uncertainty to improve decision-making in NPD portfolio management with a fuzzy expert system
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Expert Systems with Applications, Volume 39, Issue 10, August 2012, Pages 9868–9885

کلمات کلیدی
مدیریت پرتفوی - توسعه محصول جدید (NPD)؛ انتخاب پروژه؛ عدم قطعیت؛ سیستم خبره فازی
پیش نمایش مقاله
پیش نمایش مقاله مدیریت عدم اطمینان به منظور بهبود تصمیم گیری در مدیریت پرتفوی NPD با یک سیستم خبره فازی

چکیده انگلیسی

The importance of new product development (NPD) for a company’s growth and prosperity is emphasized and a number of methods have been suggested to help decision-making for NPD project portfolio management. In spite of their utilities, however, little attention was paid to develop a supporting system for portfolio management that can help quick but careful decision-makings under uncertainties. Therefore, this research proposes a decision-making framework that uses a fuzzy expert system in portfolio management for dealing with the uncertainty of the fuzzy front-end of product development. For the purpose of developing the framework, we adopted the three tools – strategic bucket for strategic resource allocation, scoring models for evaluating projects and portfolio matrixes for balancing projects – to find an optimal set of projects in the portfolio. In particular, this research established fuzzy inference-based models for evaluation criteria which are too ambiguous to be numerically described. Also, based on the evaluation results, the final selection of projects is made by an expert system, which can encompass the operational knowledge and company strategy in the rule-based system. The suggested framework was applied to the portfolio analysis in an electronics firm in Korea and verified its feasibility.

خرید مقاله
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