کاهش اثر شلاقی و عملکرد کسب و کار بهتر از طریق گوانگسی : مطالعه تجربی
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|50512||2014||14 صفحه PDF||سفارش دهید||11147 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : International Journal of Production Economics, Volume 158, December 2014, Pages 217–230
Many operations managers have realized the potential of guanxi to facilitate business transactions. Likewise, operations management researchers have looked at the negative impact caused by the bullwhip effect on excess inventory and the impact of the bullwhip effect on business performance. To date, however, no empirical research has integrated these research streams. Therefore, we draw on both operations strategy literature as well as marketing strategy literature to propose a conceptual model that links guanxi, the bullwhip effect, and business performance in an empirical study. Analysis of our survey data (N=205) using structural equation modeling (SEM) indicates that guanxi has a positive impact on business performance and also reduces the bullwhip effect. We also show how a moderating factor, competition, affects the usefulness of guanxi. Specifically, we provide evidence that the link between guanxi and business performance is weakened by a highly competitive environment.