دانلود مقاله ISI انگلیسی شماره 50565
عنوان فارسی مقاله

اثرات صافی سازمانی، هماهنگی، و پیمانهای محصول در قابلیت مشتری گرایی انبوه

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
50565 2014 11 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
The effects of organizational flatness, coordination, and product modularity on mass customization capability
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : International Journal of Production Economics, Volume 158, December 2014, Pages 145–155

کلمات کلیدی
قابلیت مشتری گرایی انبوه - پیمانه محصول - صافی سازمانی - هماهنگی متقابل کارکردی - هماهنگی متقابل گیاه - هماهنگی زنجیره تامین
پیش نمایش مقاله
پیش نمایش مقاله اثرات صافی سازمانی، هماهنگی، و پیمانهای محصول در قابلیت مشتری گرایی انبوه

چکیده انگلیسی

This study examines the effects of organizational flatness, coordination (cross-functional coordination, cross-plant coordination and supply chain coordination) and product modularity on mass customization capability (MCC) development. We develop a flatness-coordination-modularity-MCC model. Data from 317 firms located in ten countries across three industries are analyzed to test the research model using partial least squares. Our results show that product modularity, cross-functional coordination and supply chain coordination significantly contribute to MCC, whereas the influences of cross-plant coordination and organizational flatness are insignificant. Organizational flatness enhances coordination practices, and its effect on MCC is fully mediated by cross-functional and supply chain coordination. Moreover, both cross-functional and cross-plant coordination increase product modularity, whereas supply chain coordination does not. We also find that such empirical results are not significantly affected by industry type or plant size. This study contributes to the literature by providing empirical evidence of the links between the practices of flatness, coordination and modularity, and the ways in which they jointly improve MCC. Our findings also provide guidance for managers and executives regarding how to design organizational structures and coordinate with both internal and external stakeholders to improve product modularity and MCC. Limitations of the study related to the nature of the data and the plant level focus are noted.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.