دانلود مقاله ISI انگلیسی شماره 50567
عنوان فارسی مقاله

ایجاد ارتباط بین یادگیری و اجرای فرایند موثر برای قابلیت مشتری گرایی انبوه

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
50567 2008 16 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Linking learning and effective process implementation to mass customization capability
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Operations Management, Volume 26, Issue 6, November 2008, Pages 714–729

کلمات کلیدی
مشتری گرایی انبوه - مدیریت دانش و یادگیری
پیش نمایش مقاله
پیش نمایش مقاله ایجاد ارتباط بین یادگیری و اجرای فرایند موثر برای قابلیت مشتری گرایی انبوه

چکیده انگلیسی

This study investigates the role of learning and effective process implementation in the development of mass customization capability. Building upon the knowledge-based view of the firm, we argue that internal and external learning are two knowledge-generation routines that contribute to effective process implementation. Effective process implementation, in turn, is a knowledge-based manufacturing capability, which, as a function of internal and external learning, leads to mass customization capability. We employ structural equation modeling to empirically test the effects of learning on mass customization capability, mediated by effective process implementation, using survey data collected from 100 manufacturing plants in 3 industries and 6 countries. Our results provide empirical evidence supporting the proposed model of the effect of internal and external learning on mass customization capability, fully mediated by effective process implementation. This research is one of the first studies to integrate insights from the knowledge-based view of the firm and mass customization. It complements the OM view of mass customization, which to date has largely focused on the technical side, by demonstrating the role of managerial practices and learning in cultivating mass customization capability in a manufacturing environment.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.