فن آوری در حمایت از استراتژی مشتری گرایی انبوه: بررسی ارتباط بین تجارت الکترونیک و مدیریت دانش
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|50575||2008||13 صفحه PDF||سفارش دهید||محاسبه نشده|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Computers in Industry, Volume 59, Issue 4, April 2008, Pages 351–363
This paper explores two major interdisciplinary techniques facilitating mass customization strategies—e-commerce and knowledge management. The linkages between the two serve to validate the strategic shift toward mass customization. Internet-enabled e-commerce provides capabilities for firms to reach global buyers and suppliers and is increasingly recognized as a way to support the gathering of knowledge, specifically customer preferences. Knowledge management provides frameworks needed to manage intellectual capital as a valuable organizational resource for supporting customized preferences. Knowledge management makes mass customization a more viable strategy for manufacturers as they work to meet changing customer needs and desires. This article posits the linkage between e-commerce and knowledge management can support firms as they gather customer preferences and evaluate the data to advance mass customization. A profile for firms to assess their readiness for mass customization, specifically considering available knowledge management and e-commerce linkages, is provided along with areas for future research.