تاثیر هوشمندی رقابتی بر روی رشد پایدار شرکت
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|50666||2015||6 صفحه PDF||سفارش دهید||3230 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Procedia Economics and Finance, Volume 26, 2015, Pages 209–214
This paper is focused on the better use of knowledge of enterprises to support their sustainable growth and innovation. The aim is to describe the positive impact of competitive intelligence on sustainable growth of the enterprises through the quantitative marketing research which was conducted in the Slovak enterprises during 2014. Our attention in this research was focused inter alia on that if the implementation and subsequent use of competitive intelligence in terms of the Slovak republic leads to an improvement in the competitive position of businesses and increasing of their market share.