استخراج نظرات تطبیقی از بررسی مشتری برای هوشمندی رقابتی
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|50679||2011||12 صفحه PDF||سفارش دهید||9395 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Decision Support Systems, Volume 50, Issue 4, March 2011, Pages 743–754
Competitive Intelligence is one of the key factors for enterprise risk management and decision support. However, the functions of Competitive Intelligence are often greatly restricted by the lack of sufficient information sources about the competitors. With the emergence of Web 2.0, the large numbers of customer-generated product reviews often contain information about competitors and have become a new source of mining Competitive Intelligence. In this study, we proposed a novel graphical model to extract and visualize comparative relations between products from customer reviews, with the interdependencies among relations taken into consideration, to help enterprises discover potential risks and further design new products and marketing strategies. Our experiments on a corpus of Amazon customer reviews show that our proposed method can extract comparative relations more accurately than the benchmark methods. Furthermore, this study opens a door to analyzing the rich consumer-generated data for enterprise risk management.