دانلود مقاله ISI انگلیسی شماره 50883
عنوان فارسی مقاله

مدل هایی برای کشف بازسازی به عنوان یک استراتژی رقابتی در انحصار دوگانه فروش

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
50883 2015 13 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Models to explore remanufacturing as a competitive strategy under duopoly ☆
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Omega, Volume 59, Part B, March 2016, Pages 215–227

کلمات کلیدی
بازسازی؛ رقابت؛ تقسیم بندی بازار؛ تبعیض قیمت
پیش نمایش مقاله
پیش نمایش مقاله مدل هایی برای کشف بازسازی به عنوان یک استراتژی رقابتی در انحصار دوگانه فروش

چکیده انگلیسی

Remanufacturing is a product recovery option that upgrades the quality of returns to “as-good-as-new” conditions. Remanufactured products cost less, and are sold with the same or better warranty as for new products. In this paper, we consider a duopoly environment with two manufacturers in direct competition selling their respective new products on the primary market. Specifically, we address the question: In case one manufacturer decides to remanufacture and sell remanufactured products on the price-sensitive secondary market, will it get a competitive advantage over the other manufacturer? We develop theoretical models for a single period and two periods, and show that under the stated assumptions, remanufacturing is almost always more profitable than when there is no remanufacturing. Although remanufacturing may cannibalize new product sales, the combined profitability and market share of the (re)manufacturer on account of new and remanufactured product sales improve over new product sales only. For the competitor, we get mixed results. In some situations, its profitability improves; in some others, it worsens. We also conduct sensitivity analyses with respect to the substitution parameters, price-sensitivity of the secondary market, rate of return of used products (cores), relative market shares of the manufacturers, and relative sizes of the primary and secondary markets. We conclude the paper with managerial implications and directions for future research.

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