دانلود مقاله ISI انگلیسی شماره 51086
عنوان فارسی مقاله

مدل تئوری بازی استکلبرگ برای بهینه سازی سیاست های تبلیغاتی، قیمت گذاری و موجودی در زنجیره تامین تولید (VMI) مدیریت موجودی فروشنده

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
51086 2009 15 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Stackelberg game-theoretic model for optimizing advertising, pricing and inventory policies in vendor managed inventory (VMI) production supply chains
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Computers & Industrial Engineering, Volume 57, Issue 1, August 2009, Pages 368–382

کلمات کلیدی
مدیریت زنجیره تامین؛ فروشنده موفق موجودی؛ نظریه بازی استکلبرگ
پیش نمایش مقاله
پیش نمایش مقاله مدل تئوری بازی استکلبرگ برای بهینه سازی سیاست های تبلیغاتی، قیمت گذاری و موجودی در زنجیره تامین تولید (VMI) مدیریت موجودی فروشنده

چکیده انگلیسی

This paper discusses how a manufacturer and its retailers interact with each other in order to optimize their individual net profits by adjusting product marketing (advertising and pricing) and inventory policies in an information-asymmetric VMI (vendor managed inventory) supply chain. The manufacturer produces and supplies a single product at the same wholesale price to multiple retailers who then sell the product in dispersed and independent markets at retail prices. The demand rate in each market is an increasing and concave function of the advertising investments of both local retailers and the manufacturer, but a decreasing and convex function of the retail prices. The manufacturer determines its wholesale price, its advertising investment, replenishment cycles for the raw materials and finished product, and backorder quantity to maximize its profit. Retailers in turn consider the replenishment policies and the manufacturer’s promotion policies and determine the optimal retail prices and advertisement investments to maximize their profits. This problem is modeled as a Stackelberg game where the manufacturer is the leader and retailers are followers. An algorithm has been proposed to search the Stackelberg equilibrium. A numerical study has been conducted to demonstrate how the algorithm works and to understand the influences of decision variables and/or parameters. Several research questions are examined, including under what circumstances the retailers and manufacturer should increase their advertising expenditures and/or reduce the retail prices and what actions should be taken if the prices of raw materials or their holding costs increase.

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