دانلود مقاله ISI انگلیسی شماره 5449
عنوان فارسی مقاله

کاربرد ترکیبی SWOT و تحلیل سلسله مراتبی (AHP) : مطالعه موردی یک شرکت تولیدی

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
5449 2012 10 صفحه PDF سفارش دهید 3820 کلمه
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Application of Combined SWOT and AHP: A Case Study for a Manufacturing Firm
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Procedia - Social and Behavioral Sciences, Volume 58, 12 October 2012, Pages 1525–1534

کلمات کلیدی
- تحلیل سلسله مراتبی - تولیدی
پیش نمایش مقاله
پیش نمایش مقاله کاربرد ترکیبی SWOT و تحلیل سلسله مراتبی (AHP) : مطالعه موردی یک شرکت تولیدی

چکیده انگلیسی

Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is a commonly used tool which examines strengths and weaknesses (internal factors) of a company or industry together with opportunities and threats (external factors) of the marketplace environment. SWOT analysis provides the basic outline in which to perform analysis of decision situations. In this study, the lack of determination of the importance ranking for the SWOT factors, we proposed to enhance SWOT analysis with multicriteria decision making technique called Analytic Hierarchy Process (AHP). AHP approach achieves pairwise comparisons among factors or criteria in order to prioritize them using the eigenvalue calculation. The aim of applying the combined method is to improve the quantitative side of strategic planning.

مقدمه انگلیسی

Good performance within a corporation is the result of correct interaction of business management with its internal and external environment. The descripton of internal strengths and weaknesses, as well as external opportunities and threats, takes place on the basis of a well-known technique called SWOT(Strengths, Weaknesses, Opportunities and Threats) analysis [1]. SWOT analysis is a generally applying method for analyzing both environments in order to attain a systematic approach and support for adecisions. Moreover, SWOT includes no means of analytically determining the importance of the factorsor of assessing the decision alternatives with respect to the factors [4].

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