سیستم پشتیبانی تصمیم گیری برای مدیریت تنوع محصول
|کد مقاله||سال انتشار||مقاله انگلیسی||ترجمه فارسی||تعداد کلمات|
|6063||2013||17 صفحه PDF||سفارش دهید||7150 کلمه|
Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Journal of Engineering and Technology Management, Available online 15 May 2013
This paper presents an approach of cost-based analysis of product variety by using modeling product families as logical bill-of-materials trees and assigning attributes to each component. By combining the product structure information with volume, cost and replenishment time, the proposed decision support tool can help to answer questions related to product family design, e.g. cost of adding a new variant into a product, benefit of replacing a specialized component with standardized one, how inventory replenishment time affects to total cost. This tool provides a mechanism to connect product family design with cost analysis.
Product variety management is an important issue in many industries, as is evidenced by an ever-increasing product variety and a request for shorter product development life-cycles in dispersed manufacturing networks (Cooper and Griffiths, 1994). In order to cope with the challenges inherent in high-variety production and the stringent time constraints, companies need to take an integrated viewpoint of product design, production, and supply chain management (Forza and Rungtusanatham, 2002). Traditionally, product variety management seldom accounts for the production issues (Fixson, 2005). On the other hand, studies in supply chains focuses largely on the back-end process of planning, i.e., implementing and managing flows and storage of raw materials, work-in-progress (WIP), finished goods from the point of origin to the point of consumption for the purpose of fulfilling customer requirements (Su et al., 2005). As management of supply chains becomes more complex and distributed, a knowledge-intensive approach of design for product variety is needed, which can enhance a company's operational capacities (Lee and Sasser, 1995). There is a need for cross-disciplinary applications that could help coordinating decisions related to products, processes and logistics. There are a number of issues related to the management of the product variety in dispersed global manufacturing networks. Among them, practical yet fundamental questions asked by product and production managers include: (1) How to integrate product design with supply demand network design, (2) What is the cost and revenue of adding a new variant into a product? (3) How much is the benefit of replacing a specialized component with standardized one (i.e., cost vs. benefit tradeoffs)? (4) How much inventory replenishment time affects to total product cost? These questions could not be answered without a holistic viewpoint that accounts for product design, production systems, and supply. Decision making in this field is characterized by coordinated and synchronized flows of information about products and production processes among various supply chain members. In order to address the questions, one must be aware of two fundamental technical issues, namely (1) designing a product structure that facilitates enhanced decision-support to logistics management (van der Vlist et al., 1997), and (2) analyzing the cost implications of product variety through rational cost modeling (Thyssen et al., 2006). In this regard, this paper proposes the cost-based analysis approach for dealing with the variety issues on top of product platforms and product portfolios. Product platform is understood in this paper as “a set of subsystems and interfaces forming a common structure” for product development (McGrath, 1995). Product portfolio is understood as the offering consisting of all product platforms. Use of product platforms, modular design and parameterization are tools for mass customization. This approach proposes a key characteristic-based hierarchical product structure that integrates production cost and logistics information such as transport cost, inventory holding cost, lead-time and on-time-delivery percentage into low level components of the structure. Accordingly, a comprehensive cost model is developed, which accounts for the multiple variants of the product family, as well as the demand information. The cost model establishes the foundation for an optimization process in seek of an optimal tradeoff between cost and benefit. To implement and verify the method, the ASDN Product Variety Analysis (PVA) software is developed and is used to analyze product structures from a cost analysis point-of-view and support decision making at the product portfolio design phase. The described PVA features have been tested in real design project environments other than the example case discussed in this paper. The features have been developed during a product development project in a company that manufactures electrical industrial appliances for its launching of the next generation product family.
نتیجه گیری انگلیسی
Design for product variants requires careful analysis of how to design product and manufacturing processes so that the decision about product specification can be delayed. Mass customisation can be achieved in mechanical products by manufacturing a generic product followed by differentiation building. ASDN PVA provides a basic modeling and analysis tool for product designers to consider the logistics point-of-view. The approach suggested in this paper is based on cost analysis. This approach brings some aspects on analysis but the users should be cautious not to forget other technical parameters. For instance, there could be a risk that a common standardized component has other technical features such as tolerance that will affect the design. The tool should be used as part of decision making in a group consisting engineering specialists on their respective fields. It is obvious that pure cost focus in technical product design process would lead into quality conformance problems. The illustrative examples used in this paper have been illustrating structures in furniture product family design, but the approach could be deployed in industries where production is based on assembly type of operations. The tool can show analysis results not only on single product family with configurability and uncertainty in variant demand, but also at the product portfolio level, where common components are shared between product families. The results of the analysis can improve cost structure, postponement decisions, reduced component demand variability and cost efficiency in the product mix range. The ASDN PVA was used to visualize and quantify the number of product platforms, effect of component sharing, postponement of features during the expected life-cycle of the product. The development of the tool also gives some insights for order decoupling point–how product features can be produced based on request of customer at each part of the supply chain. Currently, software packages used by designers, such as CAD, CAM (computer-aided manufacturing) and Product Data Management (PDM), do not support the definition of generic products. Combining physical structure view with logistics network view also gives some new insights for designers. This could help decision makers to visualize where inventory will be carried and how postponement could change the balance. Combining the product variety analysis with push-pull boundary visualization could help building alternative scenarios for similar types of dispersed manufacturing chains.