دانلود مقاله ISI انگلیسی شماره 77708
عنوان فارسی مقاله

تجزیه و تحلیل تجربی از واکنش مصرف کننده به مرکز خرید در واقعیت مجازی

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
77708 2008 17 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Empirical analysis of consumer reaction to the virtual reality shopping mall
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Computers in Human Behavior, Volume 24, Issue 1, January 2008, Pages 88–104

کلمات کلیدی
مرکز خرید؛ رابط کاربر - واقعیت مجازی؛ راحتی؛ لذت بردن؛ تضمین کیفیت؛ رضایت مشتری
پیش نمایش مقاله
پیش نمایش مقاله تجزیه و تحلیل تجربی از واکنش مصرف کننده به مرکز خرید در واقعیت مجازی

چکیده انگلیسی

The Internet shopping mall has received wide attention from researchers and practitioners due to the fact that it is one of the most killing applications customers can find on the Internet. Though numerous studies have been performed on various issues of the Internet shopping mall, some research issues relating to the user interface of VR (virtual reality) shopping malls still await further empirical investigation. The objective of this study is to investigate whether the user interface of the VR shopping mall positively affects customer satisfaction in comparison with the ordinary shopping mall. For this purpose, we developed a prototype of the VR shopping mall for which the user interface consists of both 3D graphics and an avatar, using it as an experimental medium. 102 valid questionnaires were gathered from active student users of the ordinary shopping mall, and two research hypotheses were then tested to prove whether the three explanatory variables such as convenience, enjoyment, quality assurance improve in the VR shopping mall, and whether customer satisfaction is also significantly enhanced in the VR shopping mall in comparison with the ordinary shopping mall. Additionally, we conducted the PLS (partial least square) analysis to test whether the customer satisfaction is explained significantly by the three explanatory variables or not.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.