دانلود مقاله ISI انگلیسی شماره 82012
ترجمه فارسی عنوان مقاله

سنجش عملکرد مبتنی بر کارت امتیازی متوازن خطوط هوایی اروپا با استفاده از رویکرد تصمیم گیری ترکیبی چند متغیری تحت محیط فازی

عنوان انگلیسی
Balanced scorecard based performance measurement of European airlines using a hybrid multicriteria decision making approach under the fuzzy environment
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
82012 2017 17 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Air Transport Management, Volume 63, August 2017, Pages 17-33

پیش نمایش مقاله
پیش نمایش مقاله  سنجش عملکرد مبتنی بر کارت امتیازی متوازن خطوط هوایی اروپا با استفاده از رویکرد تصمیم گیری ترکیبی چند متغیری تحت محیط فازی

چکیده انگلیسی

The purpose of this study is to evaluate the performance of the European airlines, using a balanced scorecard perspective. Within this scope, a hybrid multi-criteria approach was used by combining the Fuzzy DEMATEL, Fuzzy ANP, and MOORA methods. The results demonstrate that customer dimensions and profit per customer are the most significant key factors in the balanced scorecard perspective. Additionally, the airline companies with the largest profit (per employee) and highest number of passengers and flights (per employee) had the best scores in the multidimensional performance results. Furthermore, the airline companies with the highest profitability and efficiency are more successful than other companies. Therefore, we recommend European airlines to focus on these aspects in order to improve their performance. This study makes an important contribution to literature by helping to solve a significant problem in the market with the proposed methodology.