دانلود مقاله ISI انگلیسی شماره 84522
کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
84522 2018 10 صفحه PDF سفارش دهید 9017 کلمه
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پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Retailing and Consumer Services, Volume 41, March 2018, Pages 60-69

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چکیده انگلیسی

The findings unveiled that Green purchase intention (GPI) was significantly and directly driven by Attitude towards green products (AGP), Environmental concern (EC), and Perceived consumer effectiveness (PCE) directly and indirectly via the mediating the role of AGP however, perceived environmental knowledge (PEK) was found to be insignificant effect on both AGP and GPI in this study. Moreover the measure of GPI was found to be the fundamental predictor of Green purchase behaviour (GPB) in the model. Hence, the present model provides valuable inputs to policymakers and marketers to design from the perspective of green marketing policies and strategies in order to cope with the indigenous Indian context.

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