دانلود مقاله ISI انگلیسی شماره 85269
ترجمه فارسی عنوان مقاله

مقیاس پذیری و استحکام مدل های کسب و کار برای پایداری: یک آزمایش شبیه سازی

عنوان انگلیسی
Scalability and robustness of business models for sustainability: A simulation experiment
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
85269 2018 46 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Cleaner Production, Volume 170, 1 January 2018, Pages 654-664

پیش نمایش مقاله
پیش نمایش مقاله  مقیاس پذیری و استحکام مدل های کسب و کار برای پایداری: یک آزمایش شبیه سازی

چکیده انگلیسی

Entrepreneurial ventures increasingly aim at developing viable business models for solving societal or ecological challenges. Such business models for sustainability (BMfS) build on reinforcing mechanisms of value creation and capture that allow achieving financial and sustainability objectives simultaneously. To date, we do not know much about the successful design of such business models. This research aims to reduce this gap by experimentally exploring their scalability and robustness in different environmental conditions. Rooted in the literature on business models and innovation adoption, we develop a simulation model that integrates various dimensions of BMfS. We apply the simulation to Coursera, an entrepreneurial venture with the social mission of making high-quality education globally accessible. The simulation allows us to test hypotheses about the venture's financial and sustainability performance over time. We find that the business model is highly scalable but shows limited robustness to strong competitive pressure. We derive implications for the effective design of business models and discuss how the findings contribute to sustainability literature.