دانلود مقاله ISI انگلیسی شماره 86744
ترجمه فارسی عنوان مقاله

در راستای ایجاد یک دایره همکاری ایجاد شده در تجارت اجتماعی

عنوان انگلیسی
Towards Building a Value Co-Creation Circle in Social Commerce
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
86744 2018 28 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Computers in Human Behavior, Available online 9 April 2018

ترجمه کلمات کلیدی
تجارت اجتماعی، ارزش ایجاد همکاری، تجزیه و تحلیل ترافیک گوگل، مشارکت مشتری،
کلمات کلیدی انگلیسی
Social commerce; value co-creation; google analytics; customer engagement;
پیش نمایش مقاله
پیش نمایش مقاله  در راستای ایجاد یک دایره همکاری ایجاد شده در تجارت اجتماعی

چکیده انگلیسی

The rise of social commerce has brought several new challenges for firms and reshaped the way people purchase products and services. Firms are struggling to co-create value with customers to identify their needs and offer innovative products. To address these challenges, this study proposes a value co-creation circle and explores the key factors for developing a successful value co-creation circle on social commerce platforms. A case study of a taxi company in Taiwan was conducted. Data was collected from face-to-face interviews with the managers and analysed using Google Analytics. The proposed value co-creation circle not only creates benefits from network externality by the growth in membership, but also enhances service quality in the social commerce platform. This study explores a new perspective of the value co-creation circle in the social commerce environment that allows practitioners to develop a value circulation by network externality and co-create value with customers.