|کد مقاله||سال انتشار||تعداد صفحات مقاله انگلیسی||ترجمه فارسی|
|96736||2017||7 صفحه PDF||سفارش دهید|
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Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)
Journal : Discourse, Context & Media, Volume 20, December 2017, Pages 45-51
The Transatlantic Trade and Investment Partnership (TTIP) aims at levelling the commercial playing field between the European Union and the United States of America by, e.g., lowering tariffs to promote trade between the two economies. However, since early 2014, that is, even before the treaty negotiations could lead to concrete output, the free trade agreement has been faced with protests from both sides of the Atlantic and from individuals/groups from various ideological backgrounds. This paper draws on a corpus-assisted approach to examine how the TTIP is reported on in the Austrian newspaper Kronen Zeitung (Krone). Among other reasons, the newspaper was chosen as a source of data due to its clout as âthe most widely read paper in the advanced industrialized worldâ â[i]n terms of readership per capita [â¦] (Art, 2006). Indeed, the newspaperâs influence has remained steady at a readership of 40 to 47% (Meyer & Rosenberger, 2015). The corpus examination has found that the newspaper predominantly employs a nationalist discourse in order to elicit its readershipâs rejection of the TTIP. Apart from cultivating resistance against this trade agreement, the newspaperâs reporting on the TTIP might affect its readership in (further) honing and normalising nationalist attitudes and general opposition against international cooperation. Moreover, the Krone might attract hitherto unreached segments of the Austrian population who, opposing the TTIP, are willing to join the Kroneâs counter-TTIP campaign and are then vulnerable to subscribing to the newspaperâs more general discursive choices.