دانلود مقاله ISI انگلیسی شماره 9925
عنوان فارسی مقاله

مدیریت مد ها و تاخیر اطلاعات: مطالعه شبیه سازی اکتشافی

کد مقاله سال انتشار مقاله انگلیسی ترجمه فارسی تعداد کلمات
9925 2008 9 صفحه PDF سفارش دهید محاسبه نشده
خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.
عنوان انگلیسی
Management fads and information delays: An exploratory simulation study
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Business Research, , Volume 61, Issue 11, November 2008, Pages 1143-1151

کلمات کلیدی
مدیریت مد ها -     مدل انتشار -     شبیه سازی -     اثرات میریم -
پیش نمایش مقاله
پیش نمایش مقاله مدیریت مد ها و تاخیر اطلاعات: مطالعه شبیه سازی اکتشافی

چکیده انگلیسی

Management fads seem omnipresent. Adoption research that focuses on the uptake of change says little about subsequent abandonment behaviors. In this paper a simulation model is developed that extends adoption and diffusion models to consider abandonment from a dynamic perspective. Analysis of the simulation results leads to the conclusion that incomplete information and bandwagon effects can lead to fad-like behaviors.

مقدمه انگلیسی

Management innovations seem to appear and disappear as a matter of routine. Over the last decade Total Quality Management, Business Process Reengineering, knowledge management and other techniques have been lauded as revolutionary and transformative, only to be subsequently abandoned as impractical or unachievable. Does a systemic rationale for fad behavior exist? Can these systemic pressures be used to stimulate consumer behaviors that generate sustained product adoption, or on the other hand, to maximize the short-term adoption for products that have limited recurring potential? In this paper I extend a classic model of diffusion to include explicit experimentation and abandonment as well as adoption. This extension provides a platform for consideration of fad behaviors. Dynamic simulation of the model shows how incomplete information and bandwagon effects lead to fad-like behaviors. Analysis of the simulation's results presents interesting directions for future research and understanding of fad behaviors in marketing and managerial applications.

خرید مقاله
پس از پرداخت، فوراً می توانید مقاله را دانلود فرمایید.