ارزیابی مقاصد رفتاری توریستی از طریق کیفیت خدمات درک شده و رضایت مشتری

Despite their importance in the relationship between service quality and customer satisfaction, research surrounding consumer behavior intentions remains insufficient. The authors develop a model to depict how service quality perceptions and customer satisfaction influence behavioral intentions. This proposed model identifies some appropriate measures for a questionnaire distributed to consumers visiting spa resorts. The results clearly demonstrate the influence of service quality and customer satisfaction on behavioral intentions in the tourism industry.