دانلود مقاله ISI انگلیسی شماره 2471
ترجمه فارسی عنوان مقاله

شوق مشتریان و تقسیم بندی بازار : استفاده از نظریه سه عاملی رضایت مشتری در گروه های سبک زندگی

عنوان انگلیسی
Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
2471 2008 11 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Tourism Management, Volume 29, Issue 1, February 2008, Pages 116–126

ترجمه کلمات کلیدی
- شوق مشتریان - رضایت مشتری - نظریه سه عاملی - تقسیم بندی شیوه زندگی -
کلمات کلیدی انگلیسی
Customer delight,Customer satisfaction,Three-factor theory,Lifestyle segmentation,
پیش نمایش مقاله
پیش نمایش مقاله  شوق مشتریان و تقسیم بندی بازار : استفاده از نظریه سه عاملی رضایت مشتری در گروه های سبک زندگی

چکیده انگلیسی

There is increasing evidence that product and service attributes fall into three factors (basic, performance, and excitement factors) which affect overall satisfaction differently. This has been argued extensively in theory and has also been confirmed empirically. Researchers and practitioners have also recognized the importance of distinguishing these factors in order to manage customer satisfaction more effectively. Surprisingly, nobody has so far addressed the issue of market segmentation in this context. This paper reports an extensive empirical study which investigates the different roles of basic, performance and excitement factors in different market segments. The results clearly show that significant differences can be found among lifestyle segments. The implications of the findings are of central importance in both theory and practice.