اثر مواجهه با تصاویر بلند و باریک و عضلانی بر نارضایتی از بدن مردان

This research examined the effects of appearance-based comparisons to muscular and slender idealized male bodies and the contribution of internalization and social comparison to change in body dissatisfaction. Participants were 111 male undergraduates who completed measures of body dissatisfaction, internalization, and social comparison and viewed images of either muscular or slender men in advertisements or product-only advertisements. Results indicated that exposure to both muscular and slender images was associated with an increase in body dissatisfaction, with no significant differences in the change in body dissatisfaction between the two image conditions. Internalization and trait social comparison were each associated with an increase in body dissatisfaction; however, upward social comparison was only a significant predictor of a change in body dissatisfaction for the males who viewed muscular images. These results highlight the impact of slender models on young men's body dissatisfaction and support the examination of media literacy interventions with this population.

Research on male body image has found that dissatisfaction with one's body has become a pervasive problem for men, with between 68% and 95% of adult males in the United States reporting dissatisfaction (Jung et al., 2010, Mishkind et al., 1986 and Neighbors and Sobal, 2007). Body dissatisfaction refers to negative and dysfunctional feelings and cognitions regarding one's body (Garner, 2002), and has been linked to numerous negative outcomes among men, including steroid use, disordered eating, muscle dysmorphia, depression, and low self esteem (e.g., Blashill, 2010 and Grieve, 2007).