طراحی خدمات مبتنی بر چرخه عمر برای مدل های کسب و کار نوآور

A successful service business requires a new life cycle-based approach with a comprehensive view of the real customer's demands. This includes the establishment of innovative business models. These business models cover the fields of planning, finance, ramp up, revamping, take back as well as a guarantee for the availability to supply maintenance and repair. The latter can finally lead to the operation of the machine itself in a performance-contracting model. Business models will also offer an excellent way to develop ecological potentials while fulfilling economical constraints. This was the background for a research project to analyze the machine-oriented service development with the goal of standardization, rationalization, and automation of life cycle-oriented service processes. Therefore, a service configurator was developed for the efficient supply of customer-based services. The configurator will also consider the suppliers of the machine manufacturer. The results were evaluated in an industrial environment with the help of an innovative business model.

Means of production which are environmentally-compatible and save resources can hardly be enforced in global competition due to national laws. Thus creating a necessity to search for technological and economical potentials which increase the competitiveness and harmonize the ecology and economy in one target system. A successful economic use of production means, for example, over a longer period of time, will lead to a considerable saving of resources [I]. Research activities on life cycle-oriented product design have mainly been concentrated on the re-use of used components [2] and the development of re-configurable means of production [3,4]. These technical-oriented solutions, however, lack of methods for an integrated design of corresponding services. To adopt these methods under economical aspects in practice, suitable business models are required Providing services will not only reduce the distance between the customer and the supplier but will also offer the chance to recognize a change in the customer requirements and technological development potentials as early as possible. Thus increasing the competitiveness of the supplier to a large extend.

Just like machines, competitive services need to be planned, developed and provided industrially. Appropriate methods and tools have to be developed to make rationalization potentials accessible through standardization and automation in order to guarantee competitiveness. The INVEST-S research project has been used to create a method for the modularization of service offers and a service portal has been realized exemplary for the configuration of customer specific services. A contracting model has been established to prove that life cycle-based business models are economically feasible in production systems. These research fields cover the result dimension of the framework to describe the life cycle-based design for innovative business models. So far, approaches for the development of a service business have been based on the hypothesis that the material good is given. This consecutive procedure "service development follows machine design" is not target-oriented for the ideal satisfaction of the customer's desires. In future, service and material goods need to be planned, developed, produced and marketed as a hybrid product. This process will lead to new life cycle-oriented machine concepts and business models which are enabled to generate a maximum customer use with a minimum of resources.