دانلود مقاله ISI انگلیسی شماره 140827
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عنوان انگلیسی
Optimal bundling under imperfect competition
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
140827 2018 35 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : International Journal of Production Economics, Volume 195, January 2018, Pages 45-53

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پیش نمایش مقاله  بسته شدن بهینه تحت رقابت ناقص

چکیده انگلیسی

This paper examines the profitability of bundling for a two-product seller of differentiated products facing competition from a one-product rival. In the presence of imperfect competition, Pure Bundling emerges as the optimal pricing strategy. Other than ensuring the monopoly product can only be purchased in a bundle, Pure Bundling's additional advantages stand in its ability to (i) prevent consumers from forming their own bundle using the single-product seller's product, (ii) reduce aggressiveness in pricing and (iii) smooth over the variation in valuations consumers have for the two types of products. However, the profit maximizing strategy is not welfare maximizing: consumers are best off when all products are available a la carte only, the competitor maximizes profits under Mixed Bundling, and total welfare would be highest if the two-product supplier were to offer only the monopoly product a la carte.