رویکرد هم ترازی استراتژیک برای مهندسی مجدد فرآیند کسب و کار موثر : ایجاد ارتباط بین استراتژی، فرآیندها و مشتریان برای مزیت رقابتی

Global competition has forced firms to rethink their approach to providing products and services to their customer base. Business process reengineering has been adopted by many firms in an effort to improve their competitive position and enhance their ability to provide customer satisfaction and delight. Although many firms have implemented business process reengineering programs, approximately 60–80% of these programs have failed. Therefore, an approach is needed to increase the probability of success for reengineering programs. This article presents a conceptual framework and key principles for effective business process reengineering. The principles are derived from a case study of a successful reengineering program instituted by the Cummins Engine Company, and a strategic alignment framework which examines the congruency between a firm's strategy, business processes, and customer requirements.

Increases in global competition, customer requirements,and environmental and governmental regulations suggest that dramatic changes arerequired by many firms for future success and economicsurvival. Firms across a wide range of industrieshave reengineered major business processes inthe pursuit of continuous improvement. Reengineeringinvolves rethinking and redesigninga firm’s core business processes to achieve dramaticand rapid improvements. However, Holland andKumar (1995) note that 60-80% of reengineeringprograms have been unsuccessful. Thus, an approachis needed for the deployment of reengineeringprograms which produce the desired businessresults.