دانلود مقاله ISI انگلیسی شماره 83038
ترجمه فارسی عنوان مقاله

توانمند سازی هوش جمعی: نحوه طراحی و مدیریت مدل های تجاری مبتنی بر جمعیت

عنوان انگلیسی
Leveraging collective intelligence: How to design and manage crowd-based business models
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
83038 2017 9 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Business Horizons, Volume 60, Issue 2, March–April 2017, Pages 237-245

ترجمه کلمات کلیدی
مدل های کسب و کار مبتنی بر جمعیت، برون سپاری، ایجاد ارزش ارزش، ارزش جمعیت، هوش جمعی، استراتژی های ایجاد ارزش،
کلمات کلیدی انگلیسی
Crowd-based business models; Crowdsourcing; Value co-creation; Crowd value; Collective intelligence; Value creation strategies;
پیش نمایش مقاله
پیش نمایش مقاله  توانمند سازی هوش جمعی: نحوه طراحی و مدیریت مدل های تجاری مبتنی بر جمعیت

چکیده انگلیسی

Advances in digital technologies have increased the possibilities for outsourcing business activities to crowds of independent contributors. Using the collective intelligence of a crowd opens a new range of business opportunities. In fact, crowdsourcing has led to the emergence of entirely new business models. Such crowd-based business models (CBBMs) can lead to an important competitive advantage while simultaneously presenting new challenges to entrepreneurs and executives. This article identifies and discusses three key challenges in designing and managing CBBMs: determining (1) the crowd's value to the firm, (2) how to create superior value for the crowd, and (3) how to capture value from the crowd effectively. Building on the crowd capital perspective and an analysis of the tactics and practices of successful CBBMs, this article offers propositions on how to overcome these challenges and manage such business models effectively. The identified practices can inspire decision makers when designing innovative CBBMs for their industries. Finally, the article concludes with a framework with the key decisions and tactics for effectively managing CBBMs.