The paper examines correlation in planning and organizing logistics of supplying goods and the issue of safety at urban roads; a model to determine the time of goods delivery is proposed on the basis of logistic concept “just-in-time” that takes into account the requirements of road safety on the one hand, and the customer-oriented approach of delivery, applied technologies and management solutions, on the other. The model is based on an integrated approach to the management of logistics processes; it can serve as a basis for decision making among departments in transport enterprises, logistics departments at industrial and trade enterprises, and corporate consumers. The paper also proposes to add the second level parameters to the system of logistics key performance indicators (KPI); these parameters would allow evaluating the target performance in goods transportation, as well as actual performance of logistics operations, including transportation in terms of road safety.