The article focuses on two specific case studies – the Internet of Things (IoT) and the rise of Autonomous Vehicles (AVs). The former is already being portrayed as a kind of unquestioned default assumption. The latter are being widely promoted to replace standard vehicles driven directly by humans on conventional roads. The article then outlines salient features of the two most dominant Internet giants, Facebook and Google, with two goals in mind. First, to identify ways to improve our understanding their interior human and cultural aspects and second, to use the insights gained to explore what should be done and by whom – an issue addressed in the third and final paper. Taken together this and the previous paper help define a draft agenda that can be critiqued, modified and put to wider use. The overarching goal is not merely to help moderate the present impacts of IT but to evolve strategies that better serve more constructive, humanly valuable ends.