دانلود مقاله ISI انگلیسی شماره 162144
ترجمه فارسی عنوان مقاله

تأثیر اکتشافات معرفی پروژه بر عملکرد تحقیق و توسعه

عنوان انگلیسی
The impact of project introduction heuristics on research and development performance
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
162144 2017 11 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : RAI Revista de Administração e Inovação, Volume 14, Issue 2, April–June 2017, Pages 151-161

ترجمه کلمات کلیدی
دینامیک سیستم، مدیریت مجموعه نمونه کارها، مدیریت خط لوله محصولات، اهریمنی، مدیریت عملیات رفتاری، صنعت دارویی،
کلمات کلیدی انگلیسی
System dynamics; Product portfolio management; Product pipeline management; Heuristics; Behavioural operations management; Pharmaceutical industry;
پیش نمایش مقاله
پیش نمایش مقاله  تأثیر اکتشافات معرفی پروژه بر عملکرد تحقیق و توسعه

چکیده انگلیسی

Assuming a fixed total R&D budget, the product pipeline management (PPM) problem has two parts: (1) Which and how many projects should be initiated? (2) Which projects should continue to be invested in or terminated? We use a dynamic model calibrated to a pharmaceutical company to study PPM, focusing on three types of heuristics — gradual increase or decrease, random-normal choice, and target-based search — to evaluate the impact of the introduction of innovation projects in the pipeline on the performance in R&D. We find that a gradual decrease of project introduction rates results in convergence, but the size of the adjustments and delays in the pipeline can limit the precision of the results. A random choice is detrimental to performance even when the average value is the optimal. A target-based search results in oscillation. The results of our analysis show that the specific problem of choosing the project introduction rate can be significantly improved by using an adequate rule of thumb or heuristic.