دانلود مقاله ISI انگلیسی شماره 41330
ترجمه فارسی عنوان مقاله

توسعه مفهوم ارائه خدمات چرخه زندگی

عنوان انگلیسی
Developing the concept of life-cycle service offering
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
41330 2015 14 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Industrial Marketing Management, Volume 49, August 2015, Pages 53–66

ترجمه کلمات کلیدی
چرخه زندگی ارائه خدمات - کسب و کار خدمات صنعتی - منطق خدمات غالب - تزریق خدمات - مدل های کسب و کار خدمات
کلمات کلیدی انگلیسی
Life-cycle service offering; Industrial service business; Service-dominant logic; Service infusion; Service business models
پیش نمایش مقاله
پیش نمایش مقاله  توسعه مفهوم ارائه خدمات چرخه زندگی

چکیده انگلیسی

To extend the previous literature on industrial services, this study develops the concept of the life-cycle service offering by reviewing previous studies and collecting empirical data from seven cases. In particular, the present study develops a framework for life-cycle service offering by synthesizing 11 main categories of services based on an empirical categorization of 1638 services. These categories include administrative services, basic (installed base) services, consulting services, customer services, financial services, maintenance services, operational/outsourcing services, optimization services, research and development services, recycling services, and supply management and warehousing services. The concepts, dimensions and services developed in this study may enable managers of manufacturing firms to better analyze, benchmark, and develop their firms' life-cycle offerings to facilitate value creation and appropriation.