Key account management in China: Insights from a Chinese supplier
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Linking key account management practices to performance outcomes
Drivers and performance implications of international key account management capability
Environmental factors influencing the management of key accounts in an Arab Middle Eastern context
Do key account managers focus too much on commercial performance? A cognitive mapping application
Attitudes and behaviours of key account managers: Are they really any different to senior sales professionals?
Value creation and firm sales performance: The mediating roles of strategic account management and relationship perception
What's next in key account management research? Building the bridge between the academic literature and the practitioners' priorities
Organizational factors enhancing customer knowledge utilization in the management of key account relationships
Relationship management: A sales role, or a state of mind?: An investigation of functions and attitudes across a business-to-business sales force
Are key account relationships different? Empirical results on supplier strategies and customer reactions
Managing customer relationships: Account manager turnover and effective account management
Relational selling strategy and key account managers' relational behaviors: An exploratory study
Relationship equity and switching behavior in the adoption of new telecommunication services
Implementation of Key Account Management: Who, why, and how?: An exploratory study on the current implementation of Key Account Management programs
A conceptual framework of global account management capabilities and firm performance
Customer–supplier partnerships: Perceptions of a successful key account management program