دانلود مقاله ISI انگلیسی شماره 106441
ترجمه فارسی عنوان مقاله

تدوین پیام به عنوان نگهداری سازمانی: انجمن ملی کالج ورزشی، یک سازمان نهفته در زمینه تهدید مشروع

عنوان انگلیسی
Message framing as institutional maintenance: The National Collegiate Athletic Association’s institutional work of addressing legitimate threats
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
106441 2017 14 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Sport Management Review, Volume 20, Issue 4, August 2017, Pages 338-351

ترجمه کلمات کلیدی
کارهای سازمانی، تئوری فریم تئوری نهادی، نگهداری سازمانی، ارتباطات استراتژیک، دوچرخه سواری میان فرهنگی،
کلمات کلیدی انگلیسی
Institutional work; Framing theory; Institutional theory; Institutional maintenance; Strategic communication; Intercollegiate athletics;
پیش نمایش مقاله
پیش نمایش مقاله  تدوین پیام به عنوان نگهداری سازمانی: انجمن ملی کالج ورزشی، یک سازمان نهفته در زمینه تهدید مشروع

چکیده انگلیسی

This research examined how a dominant sport organization (the National Collegiate Athletic Association) within an organizational field (U.S. intercollegiate athletics) addressed legitimate threats to its governance through the strategic framing of its public discourse. Through content analysis methods, changes in communication strategies were documented to highlight the National Collegiate Athletic Association’s (NCAA) responses to recent legal challenges to the organization’s rules regulating the compensation of college athletes in the U.S. In this regard, the NCAA first emphasized the harmful effects of potential changes to the institutional script, effectively denigrating the challengers. Then the organization justified its rules and institutional logics before finally re-institutionalizing its standard discourse, which portrayed the NCAA as a progressive organization that safeguards the interests of college athletes. This study provides further insight into how dominant sport organizations formulate defensive narratives to address contestations that may threaten institutional arrangements within a given field. In this regard, this research provides further insight into the process of message framing as institutional maintenance work.